Ditribution is the way in which you get
your product to your target audience. A few ways in which a film company might
distribute their products, their films, is through trailers, merchandise and
posters.
Hammer
Hammer is an independent film production
company, they launched back in 1934.
They produce horror films. Here are a few
of the films they have produced/co-produced:
o
The Brides of Dracula
o
The Curse of Frankenstein
o
The Woman in Black
o
Let Me In
o
Wake Wood
o
The Resident
And many more well known titles.
From the woman in Black trailer, although
hammer is an independent film company, we can see that they are quite a big
company, handling such a big film and a big star like Daniel Radcliffe.
The Woman in Black was distributed in a
variety of ways. They used posters, trailers and, as we can see from the
trailer, it had its own website and twitter. They captured many different
audiences using these different varieties of ways to distribute the film.
Fantastic
Films
Fantastic Films is an independent film
company developed in 2000.
They mainly focus on horror, comedy,
thriller and action films. Here are a few of their films they have
produced/co-produced:
o
Outcast
o
Wake Wood
o
48 Angels
o
Prey Alone
o
Six Shooter
o
Wilderness
And many more films.
This trailer for Wake Wood is very low
quality and boring, possibly a low budget film. You can tell it is more of a
low budget company.
Black and Blue films are not so well known
and are targeted at a more niche audience. They distribute their films through
trailers and posters.
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Lionsgate
Lionsgate is an American major
entertainment company founded in 1986.
It has produced/co-produced films such as:
o
Safe
o
Cabin in the Woods
o
The Hunger Games
o
The
Pursuit
o
The Haunting in Connecticut
Lots of big titles!
As you can see from this trailer, this is
definitely a major film company! It is very professional and of a high quality
and I imagine they have larger budgets than independent labels.
I think an independent label might
distribute our film because it wouldn’t require a high budget. Also the
storyline is quite risky because it is so similar to other media products such
as The Ring and The Grudge, which is probably not something a major film label,
would go for even though it wouldn’t be a majorly costly risk. I think our film
would require a lot of promotion and different more creative ways to get it
seen such as pop-ups when you go on certain sites on the internet etc, which
would be easier for a major label to provide.
So although many film companies use the same distribution methods we can see the quality is completely different.
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Here is the promotional Poster I have created for our film;
I used Photoshop to make it. I think you can tell just the right information
from our poster without ruining the storyline. It is clear that the character
in the poster is the threat because of the dark lighting and also the fact that
she is staring at you in a cynical way. It doesn’t give much away about the storyline or the other
characters, which is what I wanted. I wanted the target audience to see the
poster and think “that looks scary” and want to find out what happens next.
I got
my inspiration from these posters, The Grudge and Mirrors.
These posters are very simple but convey their horror
message; sometimes you don’t need a lot of information.
I liked the way the threats were in the background
surrounded by darkness, I used this idea for my own poster. The darkness in the
background symbolizes the evil that surrounds the threat. Also mystery and fear
because the audience can’t see anything and bad things happen in the dark.
The threats are looking towards the camera so when the
audience look at it, they will feel like the threat is looking at them. I also
used this technique because I thought it would unnerve the audience.
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Diary Of Dates Of Release
30th May – Trailer is released online. It is
accessible over websites such as youtube.
4th June – Trailer is released on TV, plays in
the adverts and also plays adverts on popular websites such as facebook and
youtube.
9th June – London premiere
10th June – Released in cinemas in the UK
16th June – Premieres in New York
17th June – Released in a limited number of cinemas
in the US, mainly New York and other big cities.
3rd August – DVD release in the UK, released into
a limited amount of shops but made available mainly to buy online
10th August – DVD Release in the US, released
into a limited amount of shops but made available mainly to buy online
Our film was aimed at teenagers so we would want our posters to be somewhere teenagers access regularly.
Teenagers go to college so we could have our poster inside of college and on the buses. Also in cinemas so that cinema goers will see it.
We would have our trailer posted across popular social sites such as facebook and twitter, although the advertising will cost alot we could start groups and get a fan base going and promote our film though them, get them to tell their friends etc.
Our film was aimed at teenagers so we would want our posters to be somewhere teenagers access regularly.
Teenagers go to college so we could have our poster inside of college and on the buses. Also in cinemas so that cinema goers will see it.
We would have our trailer posted across popular social sites such as facebook and twitter, although the advertising will cost alot we could start groups and get a fan base going and promote our film though them, get them to tell their friends etc.
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