IMDb Research - Gem

Insidious 2010

	Votes	Average
Males	37,876	6.8
Females	9,029	6.9
Aged under 18	2,013	7.6
Males under 18	1,394	7.7
Females under 18	604	7.4
Aged 18-29	29,769	6.9
Males Aged 18-29	23,501	6.9
Females Aged 18-29	6,038	7.0
Aged 30-44	13,367	6.6
Males Aged 30-44	11,259	6.6
Females Aged 30-44	1,977	6.6
Aged 45+	1,932	6.4
Males Aged 45+	1,545	6.4
Females Aged 45+	356	6.7
IMDb staff	10	6.1
Top 1000 voters	287	6.5
US users	12,155	6.9
Non-US users	28,651	6.7
IMDb users	49,103	6.8

As you can see, The film 'insidious' got the highest rating from people aged under 18. However, in the genders under 18, males rated the film higher than females. The film may appeal to them more because of how scary the film is. Females may not want to be traumatised by how scary the film is, this would appeal to men more. Also the film includes a child which is trying to be taken away by demons. Females would probably be more attached to the child as they have a stronger maternal instinct. However the difference between ratings is very little, so the film appeals to both sexes. As the people who rated the film got older, the ratings got lower also. This means that the film appeals to the younger generation rather than people ages over 30. This may be because of the genre of the film, 'demons and ghosts' are probably more realistic and thrilling for the younger people, whereas older people may find it unrealistic and not scary. However the film may have still made them jump and they still would have enjoyed it as the ratings aren't low.


Grave encounters

Votes	Average
Males	3,845	6.0
Females	797	6.5
Aged under 18	206	7.1
Males under 18	152	7.2
Females under 18	51	6.9
Aged 18-29	3,014	6.4
Males Aged 18-29	2,449	6.3
Females Aged 18-29	533	6.5
Aged 30-44	1,279	5.7
Males Aged 30-44	1,080	5.6
Females Aged 30-44	187	6.3
Aged 45+	172	4.8
Males Aged 45+	147	4.7
Females Aged 45+	22	6.8
Top 1000 voters	48	5.0
US users	767	6.1
Non-US users	3,158	6.0
IMDb users	4,804	6.0

As you can see, the film 'grave encounters' appeals differently to a wide range of ages and between the sexes. there is a huge difference between the young gender audience and the older gender audience. in the older genders (45+), the film definitely appeals to the female audience more than the male. This may be because the older females may get more attached to the younger characters, they feel sorry for them and they get a thrill from wanting to care for them. They are also probably influenced by the film and want to care more. The males probably will not feel this bond with the characters and think that the film is a little bit unrealistic. However, this is the reverse for genders aged under 18. The males fount the film more appealing and rater it higher, although the females ratings were only a little bit behind. The film probably appeals more the the younger male generations rather than the older because the film has younger characters (18-25 years of age) included in the film. This means that the under 18 males (and females) will be able to relate to them more.