This is the columbia pictures logo for the Grudge 2. This logo represents a demon/ghost film well and creates fear. The logo starts off normal and fine but then the lights go out and it appears, this is a typical convention in ghost/demon horror films. The logo uses flashing and darkness to alarm the audience. In horror films when the lights go out you know something bad is about to happen, so it is preparing you for the beginning of the film. Also in the darkness something appears and in the logo with each flash the grudge appears.
The logo starts off normal and fine but then the lights go out and it appears, this is a typical convention in ghost/demon horror films. At the end of the logo there is one light left, it is very dim and soon goes out, this creates fear because we already saw the grudge was there and now we cant see anything, we don't know where the grudge is.
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