Ghost house pictures uses a bold font in capital letters to establish the company and show it is of a horror genre. the sequence shows a door slamming shut and then there is a zoom in of the key hole and the skull appears on the other side. the text then swishes into place (almost like you would expect a ghost to 'swish'). The colours are kept simple and are not very established, the main focus is on the skull and the text. the iconography is of course the skull, as this links to the name of "ghost house productions". The door being slammed shut links to the 'house' part, as this is the door to the "ghost house". The audience can tell that this is going to be a horror film, based on the skull and the door being slammed - making the audience imagine being trapped in this ghost house.
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